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Third Love vs. Wacoal Bras

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A lot of women have been asking about Third Love vs. Wacoal, so we decided to give them an answer! In this blog post, we will discuss the similarities and differences between these brands. We’ll also talk a bit about what you should know before buying a bra from either brand.

Third Love vs. Wacoal Bras General Overview

Third Love and Wacoal are well established globally and continue to enhance technology to improve products in the lingerie world. They are both customer-oriented and have focused on making a woman feel confident and accept herself. 

These brands offer luxury and quality products globally to meet today’s women’s needs. We will focus on similarities, differences, distinguishing factors, and when to wear them. 

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Third Love Overview

The brand was established in 2013 by a fierce woman who was fed up with buying bras that don’t fit and are not as cute. Heidi Zak discovered that 37% of women’s cup sizes didn’t fit. She then invented the half-cup-sized bras which are a perfect fit. 

Woman wearing a matching bra and underwear from Third Love

Heidi formerly worked in Google so she used her expertise in the digital world to start a company. Third Love ships 50,000 bras a month and is said to be worth 750 million dollars. The company was recently put on Forbes’ next billion dollars startup list.

Wacoal Overview 

Wacoal is a Japanese brand founded by Koichi Tsukamoto in Japan. In 1949 Koichi opened a lingerie and underwear store that would focus on having a positive impact on women and the society. It is currently the leading lingerie company in Japan.

When people in Japan needed bras, there were only two options: purchasing them from abroad or making do with what they had. So when Tsukamoto saw an opportunity to provide this need, he set out on crafting one-of-a-kind products at home. 

Third Love vs. Wacoal Similarities and Differences

Third Love has been serving the US market since 2014. Since the company first entered the market, they have continuously battled big giants and other lingerie brands by constantly introducing new products. Recently they launched active wear to give women comfort even as they exercise. 

When Wacoal entered the US clothing market back in 1983, they were targeting high-end customers with premium products and marketing them through renowned stores like Bloomingdales. 

To understand how these brands intertwine and compete with each other, let’s look at the similarities, differences, and major distinguishing factor. 


There are a couple of reasons why women wear bras. Some being: 

  • Support of breast’s weight
  • Enhancement of posture
  • Eliminating a sweaty underbust
  • Beautifying an outfit
  • Enhancing comfort for a woman which are all 

Both Third Love and Wacoal serve the above purposes. Other similarities of the two brands include: 


Wacoal womens Awareness Underwire bras,...

From push-up bras, bralettes, full coverage underwire bras, strapless balconettes, and plunges, these brands sell diverse items. They are dependent on one’s size, skin tone, sense of style, and the bra’s purpose. For instance, one may need a sports bra to work out or a nursing bra for a breastfeeding mum. 

Wacoal womens Awareness Underwire bras,...
  • Full figure, full coverage underwire bra
  • Seamless, two-ply fabric cups
  • Hidden side slings in DDD to I cup sizes for added support


In case you don’t know your size, both Third Love and Wacoal shed a lot of light in that area. They offer step-by-step guidance on how to find the right size and the best fit. They also have an international chart to aid them better. 


Unlike Harper Wilde bras, both Third Love and Wacoal are luxury brands. Luxury means they portray elegance with some kind of expense. This opulence can be seen in how the materials and embroidery are assembled and priced.

In and Off Store 

Both Third Love and Wacoal have physical stores and online shopping on their websites. They also have a large social media presence that has made the brand alive. 


Third Love offers a wide range of sizes with over 100 styles to choose from at prices that won’t break your wallet. 

On the other hand, Wacoal bras offer fewer size ranges. Still, their bras offer unparalleled support thanks to patented design features like an underwire integrated into the cups for extra support. Other differences between Third Love and Wacoal include: 

Fabric Type

Cotton and silk are the materials Third Love interacts with the most in making their bras, while Wacoal seems to use lace acquired from synthetic fiber. Wacoal has made a trademark in their bras by adding some embroidery touch to give it some elegant touch.

Payment Plan

Third Love offers a very flexible payment plan. They encourage paying up for an item in installments, while Wacoal doesn’t provide that feature. They instead encourage you to link up with your nearest stockist for purchase.

Woman wearing a full coverage bra

Gift Cards

Third Love offers the gift card option. This simply means that you can give a friend a coupon or a card to buy anything on the website as a gift. Wacoal, on the other hand, doesn’t have that option.

Major Distinguishing Factor

The biggest distinguishing factor is their designs. Wacoal has curated its products with that embroidery finish that sets them apart in the lingerie world. Third Love has quality products, however, they don’t stand out as much. Wacoal products are made from lace which makes them unique. 

When to Use Third Love?

Third Love can be used when you need to buy a bra, and you don’t have enough cash to pay for it in full. Paying for it in installments gives the customer flexibility. They also have a variety of bras with a 78 collection that offers quality and comfort to women. 

Similar to brands like Soma, and Knix Wear they also cater to women of all sizes, including plus-size women. Third Love also offers gift cards which is an excellent option as a present. It is also a luxury brand and offers comfort and the perfect fit. 

When to Use Wacoal?

If you love embroidered bras, this is a great place to begin. These contemporary designs are crafted with prowess’s. 

They are also a luxury brand. They offer different sizes from A- K cups in the intimate apparel market with over 5000 retailers in over 30 countries across the globe. If you love lace bras, then this product is perfect for you. 


Despite Third Love being relatively new compared to Wacoal, which has been in existence for a long time, the brand has provided customers with just what they need in terms of quality, fitness, and comfort in the lingerie world. This makes it a better option. 


Hi there, I’m Allena, Founder and Editor of The Better Fit. I’ve always had a passion for finding ways to help women improve various areas of their lives. I have researched and worked to create this website so women would have a place to come and be informed about an article of clothing they literally wear every day.