Privacy Policy

Last updated June 17, 2026.

This Privacy Policy explains how The Better Fit (“we,” “us,” or “our”) collects, uses, and protects information when you visit thebetterfit.com (the “Site”). The Better Fit is a fashion and apparel publication. We try to collect as little as possible, and we never sell your personal information. By using the Site, you agree to the practices described here.

    Information You Choose to Give Us

    You can read almost everything on the Site without telling us who you are. We only receive personal information when you choose to share it, such as when you subscribe to our email newsletter or send a message through our contact form. In those cases we may receive your name and email address, along with whatever you decide to write to us. If you subscribe, we use your email address to send new articles, style guides, and occasional updates, and you can unsubscribe from any email at any time.

    Information Collected Automatically

    Like most websites, we and our service providers automatically collect certain technical information when you browse, including your IP address, browser type, device type, referring pages, and the pages you view on the Site. This information is gathered through cookies and similar technologies and helps us understand how readers use the Site so we can improve it. It does not, on its own, identify you by name.

    Cookies

    Cookies are small text files stored on your device. We use them to remember your preferences, measure traffic, and support the advertising that keeps the Site free to read. You can set your browser to refuse cookies or to alert you when cookies are being sent. Some parts of the Site may not function properly if you disable them.

    Advertising

    The Site is supported by advertising. Third-party advertising partners, including Google and other ad networks, may use cookies and similar technologies to serve ads based on your prior visits to this and other websites. These partners may collect information about your visits to deliver advertisements about goods and services that may interest you. You can learn about your choices, including how to opt out of personalized advertising, through the Google Ads settings and through the Digital Advertising Alliance at optout.aboutads.info.

    Mediavine Programmatic Advertising (Ver 1.1)

    The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

    First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

    Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

    The Website collects the following data using a cookie when serving personalized ads:

    Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

      If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

      For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

      Affiliate Links

      Some links on the Site are affiliate links, which means we may earn a commission if you click through and make a purchase, at no additional cost to you. The Better Fit is a participant in the Amazon Services LLC Associates Program and other affiliate programs. As an Amazon Associate, The Better Fit earns from qualifying purchases. Affiliate relationships never determine our recommendations. We cover what we believe is genuinely worth your time.

      How We Use Information

      We use the information described above to operate and improve the Site, respond to your messages, send the newsletter you asked for, understand which content is useful, maintain security, and support the advertising and affiliate relationships that fund our work. We do not sell your personal information to anyone.

      Third-Party Services

      We rely on trusted third-party providers to run the Site, including web analytics, email delivery, and advertising services. These providers process information only as needed to perform their services for us, and each operates under its own privacy policy. The Site may also contain links to other websites. We are not responsible for the privacy practices of those sites, and we encourage you to read their policies.

      Your Choices and Rights

      You can unsubscribe from our emails using the link in any message. Depending on where you live, you may have the right to request access to the personal information we hold about you, ask us to correct or delete it, or object to certain uses. To make a request, please reach us through our contact page and we will respond as required by applicable law.

      Children’s Privacy

      The Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

      Changes to This Policy

      We may update this Privacy Policy from time to time. When we do, we will revise the date at the top of this page. Significant changes will be reflected here, and your continued use of the Site after an update means you accept the revised policy.

      Contact Us

      If you have any questions about this Privacy Policy or how we handle your information, please reach us through our contact page.