Last updated June 17, 2026.
This Privacy Policy explains how The Better Fit (“we,” “us,” or “our”) collects, uses, and protects information when you visit thebetterfit.com (the “Site”). The Better Fit is a fashion and apparel publication. We try to collect as little as possible, and we never sell your personal information. By using the Site, you agree to the practices described here.
Information You Choose to Give Us
You can read almost everything on the Site without telling us who you are. We only receive personal information when you choose to share it, such as when you subscribe to our email newsletter or send a message through our contact form. In those cases we may receive your name and email address, along with whatever you decide to write to us. If you subscribe, we use your email address to send new articles, style guides, and occasional updates, and you can unsubscribe from any email at any time.
Information Collected Automatically
Like most websites, we and our service providers automatically collect certain technical information when you browse, including your IP address, browser type, device type, referring pages, and the pages you view on the Site. This information is gathered through cookies and similar technologies and helps us understand how readers use the Site so we can improve it. It does not, on its own, identify you by name.
Cookies
Cookies are small text files stored on your device. We use them to remember your preferences, measure traffic, and support the advertising that keeps the Site free to read. You can set your browser to refuse cookies or to alert you when cookies are being sent. Some parts of the Site may not function properly if you disable them.
Advertising
The Site is supported by advertising. Third-party advertising partners, including Google and other ad networks, may use cookies and similar technologies to serve ads based on your prior visits to this and other websites. These partners may collect information about your visits to deliver advertisements about goods and services that may interest you. You can learn about your choices, including how to opt out of personalized advertising, through the Google Ads settings and through the Digital Advertising Alliance at optout.aboutads.info.
Affiliate Links
Some links on the Site are affiliate links, which means we may earn a commission if you click through and make a purchase, at no additional cost to you. The Better Fit is a participant in the Amazon Services LLC Associates Program and other affiliate programs. As an Amazon Associate, The Better Fit earns from qualifying purchases. Affiliate relationships never determine our recommendations. We cover what we believe is genuinely worth your time.
How We Use Information
We use the information described above to operate and improve the Site, respond to your messages, send the newsletter you asked for, understand which content is useful, maintain security, and support the advertising and affiliate relationships that fund our work. We do not sell your personal information to anyone.
Third-Party Services
We rely on trusted third-party providers to run the Site, including web analytics, email delivery, and advertising services. These providers process information only as needed to perform their services for us, and each operates under its own privacy policy. The Site may also contain links to other websites. We are not responsible for the privacy practices of those sites, and we encourage you to read their policies.
Your Choices and Rights
You can unsubscribe from our emails using the link in any message. Depending on where you live, you may have the right to request access to the personal information we hold about you, ask us to correct or delete it, or object to certain uses. To make a request, please reach us through our contact page and we will respond as required by applicable law.
Children’s Privacy
The Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the date at the top of this page. Significant changes will be reflected here, and your continued use of the Site after an update means you accept the revised policy.
Contact Us
If you have any questions about this Privacy Policy or how we handle your information, please reach us through our contact page.