The Better Fit is a style journal for the woman who picks what everyone in her house wears. It started in 2018 with one stubborn question, which bra actually fits, and grew into a full wardrobe resource.
Today Allena Rissa and her team cover five things: Her Style, His Style, Together, Occasions, and Foundation, the bras, lingerie, and fit mechanics that started it all. The articles are long because the answers are not short, practical because the readers are busy, and opinionated because nobody needs more “do whatever feels right.”
NBC News
Glam
The List
Asia One
Moms.com
Bellatory
The Better Fit in the Media
The Better Fit and its founder have been cited by national outlets on fit, bras, swimwear, and dressing for real life. A few of the places our work has shown up:
- Cosmopolitan: how different breast shapes affect your bra choice
- Better Homes & Gardens: on smart bra technology
- Insider: the correct way to put a bra on
- NBC News: picking a plus size bathing suit for your body type
- The List: picking a bra for a smaller chest
- Glam: how to store bras so they keep their shape
- MDPI: cited in a textile study on bras for atypical breast shape
For media inquiries, please contact us.
Five places to start.
Meet Allena
I’m Allena, founder and editor of The Better Fit. I have been writing about clothes since I was twenty-two, and for nine years I have been the one in my family who picks what everyone wears to the wedding, the holiday card, and the thing on Saturday that turned out nicer than expected. Somewhere along the way the advice got good enough that the press started calling: Cosmopolitan on how breast shape changes the right bra, Insider on the correct way to put one on, NBC News on plus-size swimsuits, and a peer-reviewed textile study that cited my work as a source.
That mix is the whole idea behind The Better Fit, which I started in 2018. The articles are long because the answers are not short, practical because the readers are busy, and opinionated because nobody needs more “do whatever feels right.” Today I cover five pillars with my team: Her Style, His Style, Together, Occasions, and Foundation.
Read all my articles on my author page. Follow me on Facebook, or visit my personal website.
“I write the way I would talk to a friend in the fitting room. Here is what works, here is what does not, and here is why. No filler, and no list of fifty options with no opinion attached.”Allena Rissa, on how we write
Independent, and hands on where it counts
Good style advice comes from doing the thing, not guessing at it. Our Foundation coverage, the bras and fit guides the site is known for, is hands on. We buy the products, wear them, and compare them, and what we recommend is what we would tell a friend.
Our recommendations are independent. Advertising and affiliate links help fund the site, but they never decide what we cover or what we suggest, and a brand cannot buy its way into a recommendation. We do not accept payment from brands in exchange for a favorable opinion. Across the rest of the site we pair real getting-dressed experience with research, and every article is reviewed by a human editor before it publishes. You can read the full detail, including how we use AI tools and affiliate links, in our Editorial Standards.