The Better Fit is a style journal for the woman who picks what everyone in her house wears. It started in 2018 with one stubborn question, which bra actually fits, and grew into a full wardrobe resource.
Today Allena Rissa and her team cover five things: Her Style, His Style, Together, Occasions, and Foundation, the bras, lingerie, and fit mechanics that started it all. The articles are long because the answers are not short, practical because the readers are busy, and opinionated because nobody needs more “do whatever feels right.”
NBC News
Glam
The List
Asia One
Moms.com
Bellatory
The Better Fit in the Media
The Better Fit and its founder have been cited by national outlets on fit, bras, swimwear, and dressing for real life. A few of the places our work has shown up:
- Cosmopolitan: how different breast shapes affect your bra choice
- Better Homes & Gardens: on smart bra technology
- Insider: the correct way to put a bra on
- NBC News: picking a plus size bathing suit for your body type
- The List: picking a bra for a smaller chest
- Glam: how to store bras so they keep their shape
- MDPI: cited in a textile study on bras for atypical breast shape
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Five places to start.
Allena Rissa
Founder & Editor · The Better Fit
I’m Allena, founder and editor of The Better Fit. I have been writing about clothes since I was twenty-two, and for nine years I have been the one in my family who picks what everyone wears to the wedding, the holiday card, and the thing on Saturday that turned out nicer than expected. Somewhere along the way the advice got good enough that the press started calling: Cosmopolitan on how breast shape changes the right bra, Insider on the correct way to put one on, NBC News on plus-size swimsuits, and a peer-reviewed textile study that cited my work as a source.
The articles are long because the answers are not short, practical because the readers are busy, and opinionated because nobody needs more “do whatever feels right.”
That mix is the whole idea behind The Better Fit, which I started in 2018. Today I cover five pillars with my team: Her Style, His Style, Together, Occasions, and Foundation.
Jess Jackson
Amazon Influencer · Contributing Style & Fit Creator · The Better Fit
Jess Jackson is a U.S. Army veteran and a contributing creator for The Better Fit, working alongside founder Allena Rissa. She shows on camera what most style writers only describe: how a piece actually fits, how it moves, and how it holds up once you wear it through a real week. Her storefront, A Lived-In Home, leans into fashion, beauty, wellness, and family-focused finds, which is exactly the territory our readers dress for.
My rule is simple. If a piece can survive a busy house, a full schedule, and a family that actually lives in it, it earns a recommendation. If not, you never see it.
Jess joined the Amazon Influencer Program in February 2026 and has filmed 438 shoppable videos since, earning Gold Creator status and recognition as a Rising contributor in the Viral Vue creator community. Before creating full time, she served in the U.S. Army, worked at Union Home Mortgage, and studied at the University of Washington. That background shows up in everything she films: real wear, clear verdicts, no hype.
Rachel Meyers
Amazon Influencer · Contributing Fashion Creator · The Better Fit
Rachel Meyers is a contributing creator for The Better Fit, filming try-ons from Orem, Utah. Her storefront, Rachel’s Reviews & Fun Finds, leans hard into women’s fashion and shoes, the exact racks our readers browse. She has spent three years in the Amazon Influencer Program, and is an All-Star contributor in the Viral Vue creator community.
You’ll usually find me in activewear, whether I’m hiking, running, doing yoga, traveling, coaching clients, or chasing after my family. I love discovering fashion that’s functional, flattering, and makes midlife feel like the best adventure yet.
Rachel is also a certified life and health coach, and stepped away from creating for a year to build her coaching practice at rachelmeyers.com before returning to the camera. That double life shapes how she reviews: she cares less about how a piece photographs and more about how it feels on a school run, at work, or on the third wear. New try-ons land on YouTube at @rachelsfunfinds.
“I write the way I would talk to a friend in the fitting room. Here is what works, here is what does not, and here is why. No filler, and no list of fifty options with no opinion attached.”Allena Rissa, on how we write
Independent, and hands on where it counts
Good style advice comes from doing the thing, not guessing at it. Our Foundation coverage, the bras and fit guides the site is known for, is hands on. We buy the products, wear them, and compare them, and what we recommend is what we would tell a friend. Jess Jackson and Rachel Meyers extend that standard on camera, wearing and styling pieces through real life before they earn a mention.
Our recommendations are independent. Advertising and affiliate links help fund the site, but they never decide what we cover or what we suggest, and a brand cannot buy its way into a recommendation. We do not accept payment from brands in exchange for a favorable opinion. Across the rest of the site we pair real getting-dressed experience with research, and every article is reviewed by a human editor before it publishes. You can read the full detail, including how we use AI tools and affiliate links, in our Editorial Standards.