Adore Me vs Third Love

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You may be wondering what the difference is between Adore Me vs Third Love. There has been a lot of buzz about both companies and confusion as to which one you should choose. Luckily, I have compiled a comparison to help you make an informed decision on who to go with. 

Adore Me vs Third Love General Overview 

When looking at Third Love and Adore Me overview, the first thing to note is that they are both great lingerie brands. They have different target audiences, but their main idea of selling high-quality underwear remains the same.

Woman wearing a matching black bra and underwear from Third Love

Third Love Overview 

Founded in 2013 by Heidi Zak, Third Love has brought a significant impact on the industry. Having served in one of the largest tech powerhouses, Heidi found a way of incorporating tech in this new field as a marketing strategy. 

What sets Third Love apart most from competitors is their in-house designed bras. They have a team of engineers, mathematicians, and designers who worked together to design bras that are comfortable for women with cup sizes that are larger than D and DD.

Adore Me Overview

The company joined the industry in 2010. It was started by a young man, Morgan Herman during his second year at Harvard while pursuing his MBA program. He identified a gap after hearing complaints from his friends who couldn’t access affordable good quality lingerie. 

Since they joined the market, AdoreMe also brought new energy to the lingerie industry. In the first year in the market, they sold a record of 100,000 items. In 2014, two years after being founded, it was ranked by Inc.5000 as the number 2 fastest-growing private retail company. 

Adore Me and Third Love: Similarities and Differences

The Third Love vs Adore Me debate is one that has been raging for some time now, with many people taking sides on the issue. But what are the similarities and differences between these two brands?

Graphic image of two blue bras representing Third Love bras and Adore Me bras that details their distinct features against each other

Comparing Adore Me and ThirdLove Bras

Brand Sizing Bra Styles Perks
Adore Me 30A-46IPush-up, t-shirt, bralette, wireless, racerback, straplessVIP member package
ThirdLove 32A-44HT-shirt, wireless, full-coverage, lace, sports, braletteLoyalty and reward program


Third Love and Adore Me are popular companies that have been around for a while now. Like Lively bras, they offer bras from AA to K cup sizes, as well as matching underwear. Other similarities include: 


Both Adore Me and Third Love provide different types of bras in terms of shape, size, and color to ensure their shopper’s feedback is included in every aspect. They both offer a variety of bras like full coverage, plunge bras, push-up bras, balconette bras, bralette bras, and unlined bras

Third Love is also known to recognize the differences in the bodies of women and hence produce bras to counter the diversity in the women in terms of the size and shape of their busts. They even offer half-cup sizes. 


Third Love and Adore Me joined the industry after noticing a significant number of women are left out in the standard bra sizes. Third Love went ahead and produced the half-cup size bras to include all ladies. 

On the other hand, Adore me is a renowned champion for the inclusivity of all, especially the plus-size ladies and the members of the LGBTQ+ community.  

Online Selling 

Both companies embraced technology and blended it in selling lingerie. Through online platforms, they have access to different markets worldwide.

Both of these companies have incorporated Afterpay as a mode of payment. This means that the product is purchasable without cash at hand and pay at a later date with a small interest fee. The service has helped the companies mobilize many clients to purchase their products. 


Third Love and Adore both have a huge selection of brands to choose from, and they each provide their own unique shopping experience. Besides having CEOs of different genders, these companies have other differences such as; 


A side-by-side comparison of the product value of these companies shows that Third Love is relatively superior. 

Adore Me was essentially formed with the aim of countering the expensive high-quality lingerie in the industry, such as Wacoal lingerie, Freya bras, and Victoria’s Secret lingerie.

Shipping Charge 

Just like Coobie, Adore Me offers free shipping for all their orders within the U.S and has different charges for clients outside the country. Third Love only offers free shipping within the U.S solely. 

Woman wearing the Perfect Coverage Bra

However, if you cover Third Love’s shipping fee, you can wear a bra for up to 30 days and even clean and wash it before exchanging or returning it. 

Membership Programs

Adore Me has a VIP member package that lets you purchase products and check out at a relatively affordable.

Third Love has a loyalty and reward program to encourage repeat purchases. 

Major Distinguishing Factor

The most crucial difference between these two brands is that Third Love offers a try before buying option. This is a 30-day trial period that will give you a true feel of the bra. 

The only charge you’ll incur upfront is shipping fees. The trial period starts immediately after you pay the shipping fee. The best part is you can even take the tag off and experience a true sense of ownership.

When to Choose Adore Me? 

If you are looking for affordable lingerie, then Adore Me is a better option. The company offers its affordable products so that each and every client is able to access high-quality products. 

When to Choose Third Love? 

If you are in search of a wide range of lingerie, then Third Love is your perfect choice. Third Love offers cup sizes AA to I and half-cup sizes from 30-48. This means that most ladies can have access to the right size bras with such a wide range. 

Related Questions

Are Adore Me and ThirdLove Owned By Women?

ThirdLove is owned by a woman entrepreneur, unlike Adore Me. Heidi Zak co-founded ThirdLove with her husband in 2013, whereas Morgan Hermand-Waiche launched Adore Me in 2011.

Can I Get a Bra in My Size at ThirdLove or Adore Me?

You can get bras in your actual size at ThirdLove and Adore Me. While both bras follow standard bra sizes, ThirdLove also produces half-cup bra sizes, whereas Adore Me offers plus-sized bras.

Do ThirdLove and Adore Me Ship Bras Fast?

Yes, Adore Me and ThirdLove ship bras fats. Adore Me typically processes and ships orders within one to two business days. On the other hand, ThirdLove usually takes three to five business days.

Bra Size Measurement & Cup Size | A, B, C, D, DD Bra Sizes AND Extra Large Breasts


Both of these companies have proven they can go against the industry’s finest and rise to become the best. However, at Adore Me, even at more inexpensive, clients can still access high-quality lingerie. 


Allena is the Founder and Editor of The Better Fit, a platform dedicated to empowering women with practical advice on bras and fitness, inspired by her own revelation of the widespread issue of incorrect bra sizing. Her expertise and tips have been recognized by major publications such as Cosmopolitan, Better Homes & Gardens, Insider, and NBC, making her a trusted voice in women's wellness and lifestyle.