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Third Love vs Victoria Secret

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Having well-fitting and comfortable underwear is amazingly satisfying for any lady. However, choosing the best lingerie company to buy underwear from can be undeniably difficult. This is why the Third Love vs. Victoria’s Secret debate is here to help you understand what these two leading lingerie brands entail.

Third Love vs Victoria’s Secret General Overview

Several factors may determine your choice of bra, for example, the company you intend to purchase from. This is because some companies are customer-oriented hence have invested a lot in ensuring the comfort of their customers, while others are just profit-oriented and just produce low-quality products for their customers.

In this article, we will look at the similarities and differences between Third Love and Victoria’s Secret. Then later, touch on the most distinguishing factor that will help you in making an informed decision.

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Third Love

Third Love is a U.S based lingerie company started in 2013. It has earned a position as one of the best in the industry and is most recognized for marketing body positivity, something more women are embracing.

Since then, the company has grown and provided a wide range of bra sizes for ladies not only to engage in competition with their rivals but also to ensure all ladies feel included.

Its recognition also comes from its online FitFinder quiz, a platform where clients are able to determine their best-fit bra and also their preferred style.

Victoria’s Secret

Victoria’s Secret is a U.S based lingerie company founded on June 12, 1977. The company is probably one of the most recognized in feminine products and remains at the top as the best lingerie seller for many years.

The company also deals in beauty products. They are known for showcasing high-end products through runway shows featuring some of the top paid models and celebrities.

Third Love vs Victoria’s Secret

Given the large market size that both Third Love and Victoria’s Secret serve, they share several similarities in their performance. They also possess very distinct differences, which keep them uniquely different from each other and other competitors in the lingerie industry.


Despite being fierce competitors in the industry, these companies have shown some similar characteristics over time in quality and the size of the market they serve. 

High Quality Women’s Products

Both companies have ensured that all women get access to high-quality products such as lingerie, nightwear, swimwear, sportswear, which they have showcased over the years that they have been in the market.

For example, Victoria’s Secret VS sports bra is a great blend of what the brand stands for while also providing activewear support.

Victoria’s Secret is the oldest of the two has grown through providing women with the right quality of products for all those years.

Third Love, on the other hand, has seen a steady increase in their customer inflow thanks to the inclusivity nature of their products.

Expanded Markets

Third Love and Victoria’s Secret have expanded the size of the market by investing in other regions and countries. This is attributed to their interest in serving the large women population by ensuring they get access to their quality products. 

Both sell their products through their websites and physical shops. Through their websites, they can reach their customers who are situated in different parts of the world and have the products delivered to their clients.

Woman wearing Luxe Lace Demi Bra from Third Love


The differences between Third Love and Victoria’s Secret are what make each one stand out to their customer base. These include:


For many years, Victoria’s Secret has been involved in some controversies, especially discrimination against transgender, plus-size women, and gender non-conforming persons. The company has also had several scandals on harassment, especially of the models featured in their shows, and even had several lawsuits filed by their employees. 

Third Love, on the other hand, has always made its position clear. They are a non-discriminatory company with zero scandals, and they aim to ensure their customers enjoy the quality products they offer regardless of their size and the gender they choose to identify with. 


Buying your products at Third Love’s stores or websites will help you to get lower prices for products that have relatively higher prices at Victoria’s Secret. In a bid to increase their sales, the prices of underwear, swimwear, and nightwear will be relatively lower at Third Love. 

However, contrary to popular opinion, not all Victoria’s Secrets bras are pricey. You only pay more for higher quality. 

Major Distinguishing Factor

Despite producing high-quality apparel, the harassment and discrimination allegation on Victoria’s secrets have made the company experience a significant drop in customers over the last couple of years. 

Although they have been in the industry for a shorter period, Third Love has shown tolerance of all people who want to try their products by terming themselves an antithesis of Victoria’s Secret. However, Victoria’s Secret remains the “largest online intimate apparel brand,” according to the latest report. 

When to Use Third Love’s Products?

The all-inclusive nature of Third Love is a major win for the company. With the company, you can enjoy very high-quality products. In addition, plus-size women, transgender women, and gender non-conforming persons can also access products catered for them from their websites as well as their shops.

In Third Love, you are in a position to get a collection of 78 bra sizes. With such a wide range of sizes to choose from, you can find a quality bra with great material that suits you best to enhance comfort. 

When to Use Victoria’s Secret Products?

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If you want to enjoy the quality that has been tested over a long time, then Victoria’s Secret is the place for you. For the longest time, the company has been able to maintain the quality of its products. 

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Despite Third Love being relatively new compared to Victoria’s Secret, they are able to stay away from controversies that would otherwise lead to losing more customers to their competitors. The inclusivity they have displayed is also a great deal. Based on these factors, Third Love is better than Victoria’s Secret.


Hi there, I’m Allena, Founder and Editor of The Better Fit. I’ve always had a passion for finding ways to help women improve various areas of their lives. I have researched and worked to create this website so women would have a place to come and be informed about an article of clothing they literally wear every day.