Alternatives to Victoria’s Secret

As an Amazon Associate we earn from qualifying purchases.

Are you tired of sexy frilly lingerie and looking for Victoria’s Secret alternatives? Victoria’s Secret is a well-known lingerie brand specializing in dainty underwear, bras with good support, feminine lingerie, and cozy loungewear. The brand has, however, experienced some negative press over the past few years, which has contributed to its decline in popularity.

I’ve thoroughly examined and chosen some economically efficient Victoria’s Secret alternatives from compelling lingerie brands that incorporate effectiveness and comfort, so you can maintain your moral values while still feeling attractive and energized.

Alternatives to Victoria’s Secret

It’s all about comfort under my clothes for me as a woman. A comfortable lingerie set can help you feel confident and empowered in your skin. If you enjoy trendy and sexy lingerie, you may wonder where you can find environmentally friendly alternatives to Victoria’s Secret.

This iconic clothing and lingerie company was founded in 1977 and is best known for its annual fashion shows, which featured supermodels wearing costly, lavish angel wings. However, it has some flaws. All of the brands on this list make high-quality intimates that are also comfortable. Let’s now explore the top Victoria’s Secret alternatives.

Negative Underwear

Negative Underwear is one of the most exciting alternatives to Victoria’s Secret. Its items are wearable because they are incredibly comfortable and can be worn all day. Negative Underwear lingerie is also very versatile, with simple yet stylish bras.

Negative underwear products are designed to provide support so that you’ll forget you’re wearing a bra. It also has a fantastic selection of sleepwear, including soft shorts and silky no-wire bras.

Savage X Fenty

Savage X Fenty is a lingerie brand founded by Rihanna. Rihanna emphasizes inclusivity and self-assurance through her brand. There are items in the lingerie collection for people of all sexes, ages, socioeconomic backgrounds, and body types.

Marketing campaigns for Savage x Fenty use real-body models. This Victoria’s Secret rival offers a wide variety of bras, bralettes, sleepwear, loungewear, and panties in Brazilian, cheeky, and other styles. Boxer briefs, jockstraps, briefs, and sleepwear are all part of the collection for men.

Savage X Fenty purple underwire bralette with thin straps and lace design


Lively places a lot of emphasis on empowering women to feel self-assured and capable of facing the world. That means balancing a full-time job with being a mom or taking on challenging college courses while maintaining a vibrant social life.

The brand’s bras and underwear straddle the boundaries between lingerie, swimwear, and activewear. Each item will make you feel sexy as hell and is stylish and cozy.

Who says sexy has to be all crotchless slacks and see-through bras? Lively defies this outdated notion with a stunning collection of supremely sensual yet oh-so-comfortable lace bras in unusual colors like terracotta or toasted almond. Their lingerie is designed for the modern woman who leads an active lifestyle.

Lively push-up underwire bra with adjustable straps and lace design placed on a purple background

Third Love

Thirdlove is a lingerie site that assists women in finding perfect figure-size bras rather than industry-standard sizes. It’s an online bra-fitting service that believes a bra should be as simple to buy as it is to wear.

This brand is shaking up the intimate apparel market by making bra shopping more accessible and comfortable. It is dedicated to making women feel beautiful and comfortable in their skin daily.

This store’s products are made from environmentally friendly materials and host various activities promoting the message “Make Peace with Your Breasts.” This website is highly user-friendly, with an easy-to-use interface. It has the most extensive selection of bras, underwear, hosiery, sleepwear, panties, swimwear, sportswear, shapewear, and other items.

Thirdlove bras in black and blue color with underwire and adjustable straps placed on purple background


This brand concentrates on making comfortable bras, undergarments, and loungewear items for natural bodies. Aerie and pink by Victoria’s Secret are very similar to each other in terms of fashion. Both brands are ideal for young girls and teenagers seeking more straightforward styles.

The now-famous leggings from Aerie with the crisscross waistband that recently went viral on TikTok are also well-known. Your money will go further because Aerie’s underwear and bras are much more reasonably priced than Victoria’s Secret’s counterparts.

Aerie black underwire push-up bra with adjustable straps placed on a purple background

Hanky Panky

This brand focuses on naughty sexy lingerie for your wild bedroom fantasies. The lingerie collection of the company includes scandalous, modern styles and classic underwear. Among the items available are:

  • quality slips
  • baby dolls
  • couples bras
  • Chemises
  • teddies
  • bodysuits with naughty finishes

The company’s plus-size clothing and bridal lingerie are well-known. Their designs are never monotonous. The brand offers a fun and colorful selection of everyday underwear. You will feel better about yourself as a result of this.

The bras and panties come in a variety of vibrant patterns and designs. It will boost your confidence and make wearing underwear fun and enjoyable. Another feature that distinguishes Hanky Panky is the high quality of its materials.

Hanky Panky black bra with thin straps and floral design placed on a purple background

Adore Me

Adore me is a well-known lingerie store that sells attractive products such as bras, panties, and swimwear. It has an excellent reputation in fashion due to its innovations and incredible clothing selection.

These brand’s products are so lovely that everyone wants to wear them. These products’ quality, designs, and style can captivate and leave anyone speechless. These products are incredibly comfortable and have a high demand in global markets.

These products are reasonably priced, allowing customers to purchase them. The company developed its marketing strategy by paying close attention to social media, which helped them attract increasing customers.

Adore Me strapless underwire bra in cream color placed on a purple background


Chantelle offers premium bras and bralettes, elegant bra and undie sets, and necessities. Offering bras in cup sizes A to I is something Chantelle takes great pride in. Chantelle is the perfect place to shop if you enjoy romantic lace and overly feminine pieces.

The SoftStretch material used in Chantelle products stretches and conforms to your body shape, and it will not lose its incredible elasticity after a few washes. It’s also a very soft, breathable, moisture-absorbing fabric ideal for summer.

Because you don’t have to worry about sizes, all you have to do is pick the right style for you from their impressive collection.

Chantelle black underwire bralette with lace design and a ribbon at the center placed on a purple background

Thistle & Spire

Thistle & Spire is a women’s lingerie brand that promotes self-esteem. This brand believes that the right apparel will leave you feeling courageous. It is a Brooklyn-based female-founded lingerie brand that creates unique, sexy designs of bras, bralettes, and lingerie accessories.

This brand recently added plus sizes and more skin tones to their popular collections. Every body type can find French-inspired bras and underwear from thistle & spire, a very inclusive lingerie company. Thistle & spire offers:

  • sexy lingerie sets
  • bodysuits
  • sleepwear
  • sassy undergarments

Its website features miniature works of art, each of which justifies its slightly higher price point than Victoria’s Secret.

Thistle & Spire halter bra in black and cream color placed on a purple background


HerRoom is a well-known online lingerie and men’s underwear store. This store has an excellent selection of lingerie and sells sports bras, bras, and shapewear. The company works with five different brands to meet the diverse needs of women. HerRoom is regarded as one of the world’s best luxury lingerie brands.

This online store offers its customers a wide range of products, including bras, panties, thongs, nightwear, and much more. The store has been a market leader in this category for many years. Its primary goal is to offer high-quality products at reasonable prices to customers.

It provides various services to customers, such as fit consultations, matching and style advice, and sizing advice for both men and women. Customers can enter seasonal contests to win prizes, from free lingerie to free shipping. It provides these incentives to encourage customers to interact with the company more personally.

Frederick’s of Hollywood

Frederick’s of Hollywood has an impressive selection of sizes, including plus sizes. Its website also sells a variety of stylish bras and adorable panties. The brand’s creations are innovative and stand out due to the fine detailing attention to comfort, and emphasis on eye-catching intricacies.

Frederick’s of Hollywood offers both exquisite and everyday lingerie collections. The most notable feature is that their everyday lingerie items are also quite elegant and are of excellent value. If you like traditional romantic things, you’ll love their products.

Frederick's of Hollywood purple full coverage underwire bra with floral design

Related Questions

Is Victoria’s Secret High-End?

When looking for luxurious underwear, many people turn to Victoria’s Secret. The clothing item is still one of the brand’s top sellers even though it also sells other items.

What Causes Victoria’s Secret to Fail?

Due to changing consumer preferences, Victoria’s Secret is currently having trouble surviving; formerly known as America’s most well-liked lingerie retailer. The company has been steadily losing its hold on its customers over the past few years due to its oppressive feminism and beauty standards policies.

Why Is Victoria’s Secret So Pricey?

One of the main reasons Victoria’s Secret is so expensive is that their undergarments are made with cutting-edge synthetic fibers, which means they spend a lot more money on materials. Because they use spandex and nylon, their intimates are lightweight and comfortable while remaining supportive. They don’t just use nylon; they use nylon 6.6, the highest quality available on the market.

Bra Size Measurement & Cup Size | A, B, C, D, DD Bra Sizes AND Extra Large Breasts


While finding comfortable and appropriate lingerie is critical, I should also consider how to shop consciously for sustainable lingerie from ethical brands that strive to shift the clothing and fashion industry toward one that prioritizes the environment and my community. This article should assist you in learning about some new brands to which you can switch your loyalty.


Allena is the Founder and Editor of The Better Fit, a platform dedicated to empowering women with practical advice on bras and fitness, inspired by her own revelation of the widespread issue of incorrect bra sizing. Her expertise and tips have been recognized by major publications such as Cosmopolitan, Better Homes & Gardens, Insider, and NBC, making her a trusted voice in women's wellness and lifestyle.