Third Love vs Soma

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It can be hard to find the right bra for your body. Not only do you have to consider your measurements and style of bra, you also have to consider the brand of bra you purchase. Each bra brand is different. In the article below, I discuss the pros and cons of the lingerie brands Third Love and Soma.

Third Love vs Soma General Overview

Understanding the advantages and drawbacks of both the Third Love and Soma brands can help you make the best decision when you go shopping and ensure you choose the right bra.

Know the difference between Third Love and Soma bras from size range to tone colors and materials

Third Love 

Heidi Zak co-founded Third Love after realizing how much she loathed bra shopping. Third Love lingerie is meticulously made with the consumer experience in mind, in order to make underwear purchasing both enjoyable and convenient.

Third Love lingerie guarantees a perfect fit every time. The brand offers comprehensive bra shapes and delicate underwear, promising a well fitting product made with high-end fabrics, delicate lacy accents, and soft memory foam cups.

It has a comfortable design, is made from high-quality material, and has a tagless construction are the things you look for in a bra from Third Love


Beautiful starts beneath the surface at Soma. They have underpinnings that match their bras and a vast selection of underwear in various fabrics and styles. They sell lingerie, loungewear and beauty goods that are both attractive and sensual.

It is made from sustainable fabrics, has durable material, and has a comfortable shape are the things you look for in a bra from Soma

Third Love vs Soma

Let’s look at the differences and similarities between the Soma and Third Love brands in my comparison below.


There are some striking parallels between Soma and Third Love. Both brands have a wide range of styles and high quality products.

Wide Range of Styles

Soma and Third Love have both invested in providing a variety of bra styles. If you’re shopping for bras, you’ll find T-shirt bras, wireless bras, and strapless bras all in one place.

Both companies pay close attention to women and their changing bodies in all stages of life. If you’re looking for sleepwear, loungewear, or intimates; both brands have what you’re looking for.

Woman wearing a matching white underwear


According to, Third Love received an overall score of 4.5 out of 5 stars, based on 66 ratings, while Soma Intimates scored a 4.3 out of 5 stars, based on 73 ratings. Both brands are well loved by consumers and offer high quality, long-wearing products.


Third Love and Soma also have some significant differences in their companies.

Product Variety

Third Love has the most size options between the two brands; offering cup sizes from AA to I,  including half-sizes, with their band sizes going from 28 to 48.  Third Love also offers a broader range of skin tones than Soma, which only provides beige, black, or vivid hues.

Customer Support

Soma takes customer service above and beyond. When you visit any of Soma’s boutiques, they have specially educated Fit Experts who will assist you in choosing the right fit, and a fitting only takes ten minutes.

Third Love has the industry’s first virtual fitting room, which provides an interactive fit and styling experience. Unfortunately, they are not as well known for their customer service as Soma is.


The Third Love brand as a whole is out to offer the best value to its customers. They offer a wide range of discounts, promotions and wholesale purchasing options that are unavailable at Soma stores.

Other Differences Between Third Love and Soma:

  • Third Love offers better pregnancy and nursing bra options in comparison to Soma.
  • Soma intimates are more durable than Third Love intimates.

Comparing ThirdLove and Soma Bras

Brand Size Range Focus Styles
ThirdLove 30AA-40HComfort and qualityMore pregnancy and nursing bra options
Soma 32A-44HSustainability and durabilityMore intimate apparel options

Major Distinguishing Factor

Third Love is the only business that offers half-cup sizes and an online quiz to help you discover your perfect fit. Since the brand’s start eight years ago, the Fit Finder quiz has helped over 16 million women find their perfect fit.

Soma does not have either of these features.

Woman wearing a T shirt bra from Third Love

Who Chooses Soma Products?

Soma is one of the few companies in the industry that have stepped in to serve the wide customer base of women at thirty-five years and older. The company has also found a following amongst environmentalists, as Soma introduced a collection made with sustainable eco-yarn consisting of soft recycled yarn made from plastic bottles.

Who Chooses Third Love Products?

The Third Love brand looks to help women find comfortable and high-quality bras, with their FitFinder Quiz app, which makes determining the right bra size for you a much easier experience.

If you’ve been struggling to find a bra that fits you correctly, Third Love has you covered. After discovering that the standard cup sizes were not compatible with 40% of women, they introduced half-cup sizes.

Related Questions

Are Bras From ThirdLove and Soma True to Size?

Yes, bras from Soma and ThirdLove are true to size. Despite that, you must measure your bust properly to get the corresponding sizes accurately.

Are Soma and ThirdLove Reputable Brands?

Yes, Soma and ThirdLove have great reputations and credibility. However, ThirdLove has better brand recognition than Soma, especially in the international market.

Do ThirdLove and Soma Offer Discounts?

Both Soma and ThirdLove offer discounts. However, ThirdLove has more online deals and special promos than Soma.

Bra Size Measurement & Cup Size | A, B, C, D, DD Bra Sizes AND Extra Large Breasts

Final Verdict

While both of these companies have contributed significantly to the lingerie industry’s current state; Third Love works harder to attract new customers by offering a variety of discount plans; including discounts for teachers, nurses, government employees, essential workers, and veterans. 


Allena is the Founder and Editor of The Better Fit, a platform dedicated to empowering women with practical advice on bras and fitness, inspired by her own revelation of the widespread issue of incorrect bra sizing. Her expertise and tips have been recognized by major publications such as Cosmopolitan, Better Homes & Gardens, Insider, and NBC, making her a trusted voice in women's wellness and lifestyle.